New York, NY (April 29, 2014) – brite spokes by Kuoni (www.britespokes.com) is a new travel brand from an established tour wholesaler [Kuoni] that is now offering vacationers a variety of thematic trips, exclusive experiences and personally enriching adventures that were previously only available to independent travelers.

“We are excited and energized to launch brite spokes – a brand that will truly stand out in today’s evolving travel industry,” said Mark C. Morello, CEO, of brite spokes. “After a soft launch of the branded product in 2013, we’ve spent the past year developing itineraries that even the most seasoned travelers will find unique and packed with ‘remember forever’ experiences,” he continued.

brite spokes is seeking to capture the growing number of vacationers that over the past decade have

repeatedly told researchers and pollsters that they are looking for experiential travel for their vacations.

“brite spokes experiential vacation packages have been created with current and developing travel trends in-mind as well as on-going feedback from our frontline researchers who test-run all of our itineraries to ensure seamless and exciting vacations,” Morello added. “With a millennial mindset comes a travel brand focused around the kind of trips clients dream about and would plan if they had the time, as well as vacations other people actually want to hear about when travelers return home,” said Morello. “brite spokes representatives have great taste, incredible connections and stellar credentials ensuring their capability to effectively plan unique and spectacular travel experiences,” he added.

At the core of brite spokes is a diligent team of professionals who have developed cutting-edge travel programs with highly researched and distinct elements. Exclusive partner relationships and expert knowledge of “must-see” attractions have allowed the company to design one-of-a kind itineraries for discerning travelers – all with the goal of creating a trip as unique as each individual traveler, but made more affordable when packaged for small groups. “Intimate knowledge of every brite spokes destination enables our experts to blend the most exclusive activities and accommodations to create unparalleled experiences that are authentic, engaging and inspiring,” said Morello.

“From start

to finish we take every portion of the itinerary into consideration and go above and beyond to make every moment of each once-in-a-lifetime vacation unforgettable,” he noted. brite spokes itineraries are designed with all types of travelers in mind, ranging from adrenaline pumping adventures to educational college tours for high school students as well as specific vacations focused on sports enthusiasts, families, the health conscious and others. Each experience has been hand-crafted by the brite spokes team with specific niche travelers in mind. While itineraries can be customized for any type of traveler, following are samples of the types of trips offered:

• Adventure lovers: Travelers in search of a heart-pumping, smile stretching experience will get the rush they crave with one of the brite spokes rally car racing or in-depth drifting adrenaline adventures where they will have the chance to work one-on-one with the pros.

• Sports enthusiasts: For the ultimate fan looking to pay homage to their heroes or watch their favorite sports stars in action, brite spokes offers a series of sports itineraries that provide tickets to major matchups, private tours of various stadiums and museums, and even “question and answer” sessions with the legends themselves.

• Fitness fanatics: brite spokes has partnered with a

variety of fitness companies to present a new take on everyday healthy eating and ordinary work-out routines with its fitness programs that bring travelers to a variety of scenic locations, including the beaches of Miami, the canyons of the southwest or the farmlands in the northeast.

• Culinary and culture connoisseurs: Experience the tastes and sounds of iconic cities throughout the U.S. like never before with a brite spokes culinary and cultural tour. Between exclusive cooking classes and tastings, historical site and museum tours and local music performances, these programs offer travelers hands-on activities and an upclose look at lifestyles across America.

• Knowledge seekers: Learning about new destinations is just one of the benefits to brite spokes knowledge focused tours. Whether it’s visiting different college universities, discovering new eco-friendly initiatives or strengthening one’s photography skills, each educational tour adds a level of

excitement to the learning experience.

• Corporate team builders: brite spokes welcomes corporate and incentive travel parties of any size and will customize an existing program or create an entirely new itinerary to fit the needs of a group.

Customers wishing to expand their travel experience can insert personalized “spokes” to any of the already exclusive brite spokes itineraries by working with an experienced agent to gain access to the inaccessible, including private planes, expert coaching and training, celebrity hangouts, custom massages and an assortment of other extraordinary additions. brite spokes is the millennial offspring of Kuoni and its U.S. subsidiary ATP, both global leaders in the leisure travel and destination management industry.

Since 1906, Kuoni Group has grown from a small travel agency in Switzerland to one of the leading global travel related service providers with more than 13,000 employees in 100 countries on five continents. Kuoni Group’s expert team ensures every holiday is special and because of that, Kunoi has won over 170 awards, including Best Large Luxury Tour Operator at the Telegraph’s Ultratravel Awards 2013 and Best Honeymoon Company at the Perfect Wedding Awards 2013.

“brite spokes represents Kuoni’s deep respect for innovation and belief that new products must be supported by our established commitment to quality in conjunction with reliable client services,” said Yasser Noman, CEO Kuoni Destination Management Specialists.

“Our latest brand’s expertise in creating unparalleled experiential travel itineraries stems from Kuoni’s abundance of highly skilled destination experts and long history of providing premier luxury and tailor-made travel offerings to both the business and consumer global markets,” Noman added.

To assist with the launch, brite spokes has hired KTCpr, an award-winning boutique public relations agency located in Rockville Centre, NY, to manage public relations and marketing efforts. With more than two decades of experience in the travel marketing and public relations industry, KTCpr will employ its expertise to effectively create awareness of brite spokes thematic and exclusive experiences.

A multi-tiered marketing and sales campaign is being planned in conjunction with the official launch of brite spokes, with the goal of attracting the attention of travel agents and their clients in niche markets serviced by the unique experiences offered by brite spokes. For more information about brite spokes, visit www.britespokes.com, email media@britespokes.com or call (800) 986-4735. Follow brite spokes on Facebook at www.facebook.com/britespokes.

MEDIA CONTACTS:
KTCpr
Telephone: (516) 594-4100
Kayla Lynskey / K.Lynskey@KTCpr.com
Chelsea Craig / C.Craig@KTCpr.com